ABOUT SUP Simplicity

Simplicity was born in 2007 out of a passion for all thing outdoor living and a deep appreciation for fine craftsmanship. Our small family run company originally began as Simplicity Longboards. Under this name we focused on making high quality hand crafted longboards out of our small garage. In 2011 Simplicity Longboards became Sup Simplicity. At this time we switched our focus to designing the most durable and highly performing stand up paddle boards possible.

Harry Jorck

Harry has spent much of his life hand crafting high end costume homes. This being so he was uniquely qualified when his sons approached him to start crafting quality longboards from day one. His love for paddle boarding eventually took hold of the company and crafted it in to what it is today. 

Founder and fearless leader

Jason "Race X" Mitchell

Product designer

Four time world slalom skater champion Jason Mitchell has become a close friend and irreplaceable  part of the Simplicity design team. With out his wealth of knowledge we as a longboard company would be no where near where we are to day. Always willing to help Jason runs a skate school out of Boulder Colorado.


The Adventures Await!



2014 West Gore Creek Drive. Apt #2
Vail, CO 81657


Tel: (970) 390-9743


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Due to the small nature of our company, we never really know when we will be in the shop. However, we are available via phone at (970) 390-9743  Most of the time we are willing to meet you at our shop. Thank you!